Do you need a quick refresh of the tenants of logo design? Why should you consider adding “visual salience” to your logo? How can you balance being literal and creative in your creative process?







In this podcast episode, Sam Carvalho speaks about 10 logo design tips.







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In This Podcast









* A picture paints a thousand words







* Use empty space to keep your logo space clean







* Use shapes to think outside of the box







* Imagine your logo in use







* Color is the key to good logo design







* Be literal with your logo







* Be authoritative with your logo







* Create visual salience with a pop of color







* Don’t reinvent the wheel







* Don’t be afraid to rejig the wheel









A picture paints a thousand words









A logo is a visual representation of your brand, so why tell people what you do if you can just show them?

Sam Carvalho







Use simple icons to communicate who you are. Hire a professional to design your logo because it can make all the difference to get creative as opposed to going with the obvious choice.







Use empty space to keep your logo space clean







You want to make sure that people can read your logo from a distance, or when it’s small, and including blank space will help achieve this.









At times, you could even find a really great font, increase the spacing between the letters, and you have yourself a minimalistic, sophisticated logo.

Sam Carvalho







Using blank space in your design makes your logo easier to integrate seamlessly into different designs and formats.







Use shapes to think outside of the box







Shapes are a great way to make your logo stand out. Consider using a simple square around your logo, which also works well with other designs and formats that your logo may appear in.







If you want to explore further, you could look into including gradients or textures which can push your design to the next level.







Imagine your logo in use







When designing your logo, make sure you think about its intended uses:<br ...